diff --git a/admin.go b/admin.go
index 7d21abd..99e1672 100644
--- a/admin.go
+++ b/admin.go
@@ -1,433 +1,452 @@
 /*
  * Copyright © 2018-2019 A Bunch Tell LLC.
  *
  * This file is part of WriteFreely.
  *
  * WriteFreely is free software: you can redistribute it and/or modify
  * it under the terms of the GNU Affero General Public License, included
  * in the LICENSE file in this source code package.
  */
 
 package writefreely
 
 import (
 	"database/sql"
 	"fmt"
 	"github.com/gogits/gogs/pkg/tool"
 	"github.com/gorilla/mux"
 	"github.com/writeas/impart"
 	"github.com/writeas/web-core/auth"
 	"github.com/writeas/web-core/log"
 	"github.com/writeas/writefreely/config"
 	"net/http"
 	"runtime"
 	"strconv"
 	"time"
 )
 
 var (
 	appStartTime = time.Now()
 	sysStatus    systemStatus
 )
 
 const adminUsersPerPage = 30
 
 type systemStatus struct {
 	Uptime       string
 	NumGoroutine int
 
 	// General statistics.
 	MemAllocated string // bytes allocated and still in use
 	MemTotal     string // bytes allocated (even if freed)
 	MemSys       string // bytes obtained from system (sum of XxxSys below)
 	Lookups      uint64 // number of pointer lookups
 	MemMallocs   uint64 // number of mallocs
 	MemFrees     uint64 // number of frees
 
 	// Main allocation heap statistics.
 	HeapAlloc    string // bytes allocated and still in use
 	HeapSys      string // bytes obtained from system
 	HeapIdle     string // bytes in idle spans
 	HeapInuse    string // bytes in non-idle span
 	HeapReleased string // bytes released to the OS
 	HeapObjects  uint64 // total number of allocated objects
 
 	// Low-level fixed-size structure allocator statistics.
 	//	Inuse is bytes used now.
 	//	Sys is bytes obtained from system.
 	StackInuse  string // bootstrap stacks
 	StackSys    string
 	MSpanInuse  string // mspan structures
 	MSpanSys    string
 	MCacheInuse string // mcache structures
 	MCacheSys   string
 	BuckHashSys string // profiling bucket hash table
 	GCSys       string // GC metadata
 	OtherSys    string // other system allocations
 
 	// Garbage collector statistics.
 	NextGC       string // next run in HeapAlloc time (bytes)
 	LastGC       string // last run in absolute time (ns)
 	PauseTotalNs string
 	PauseNs      string // circular buffer of recent GC pause times, most recent at [(NumGC+255)%256]
 	NumGC        uint32
 }
 
 type inspectedCollection struct {
 	CollectionObj
 	Followers int
 	LastPost  string
 }
 
 type instanceContent struct {
 	ID      string
 	Type    string
 	Title   sql.NullString
 	Content string
 	Updated time.Time
 }
 
 func (c instanceContent) UpdatedFriendly() string {
 	/*
 		// TODO: accept a locale in this method and use that for the format
 		var loc monday.Locale = monday.LocaleEnUS
 		return monday.Format(u.Created, monday.DateTimeFormatsByLocale[loc], loc)
 	*/
 	return c.Updated.Format("January 2, 2006, 3:04 PM")
 }
 
 func handleViewAdminDash(app *App, u *User, w http.ResponseWriter, r *http.Request) error {
 	updateAppStats()
 	p := struct {
 		*UserPage
 		SysStatus systemStatus
 		Config    config.AppCfg
 
 		Message, ConfigMessage string
 	}{
 		UserPage:  NewUserPage(app, r, u, "Admin", nil),
 		SysStatus: sysStatus,
 		Config:    app.cfg.App,
 
 		Message:       r.FormValue("m"),
 		ConfigMessage: r.FormValue("cm"),
 	}
 
 	showUserPage(w, "admin", p)
 	return nil
 }
 
 func handleViewAdminUsers(app *App, u *User, w http.ResponseWriter, r *http.Request) error {
 	p := struct {
 		*UserPage
 		Config  config.AppCfg
 		Message string
 
 		Users      *[]User
 		CurPage    int
 		TotalUsers int64
 		TotalPages []int
 	}{
 		UserPage: NewUserPage(app, r, u, "Users", nil),
 		Config:   app.cfg.App,
 		Message:  r.FormValue("m"),
 	}
 
 	p.TotalUsers = app.db.GetAllUsersCount()
 	ttlPages := p.TotalUsers / adminUsersPerPage
 	p.TotalPages = []int{}
 	for i := 1; i <= int(ttlPages); i++ {
 		p.TotalPages = append(p.TotalPages, i)
 	}
 
 	var err error
 	p.CurPage, err = strconv.Atoi(r.FormValue("p"))
 	if err != nil || p.CurPage < 1 {
 		p.CurPage = 1
 	} else if p.CurPage > int(ttlPages) {
 		p.CurPage = int(ttlPages)
 	}
 
 	p.Users, err = app.db.GetAllUsers(uint(p.CurPage))
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get users: %v", err)}
 	}
 
 	showUserPage(w, "users", p)
 	return nil
 }
 
 func handleViewAdminUser(app *App, u *User, w http.ResponseWriter, r *http.Request) error {
 	vars := mux.Vars(r)
 	username := vars["username"]
 	if username == "" {
 		return impart.HTTPError{http.StatusFound, "/admin/users"}
 	}
 
 	p := struct {
 		*UserPage
 		Config  config.AppCfg
 		Message string
 
 		User     *User
 		Colls    []inspectedCollection
 		LastPost string
 
 		TotalPosts int64
 	}{
 		Config:  app.cfg.App,
 		Message: r.FormValue("m"),
 		Colls:   []inspectedCollection{},
 	}
 
 	var err error
 	p.User, err = app.db.GetUserForAuth(username)
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get user: %v", err)}
 	}
 	p.UserPage = NewUserPage(app, r, u, p.User.Username, nil)
 	p.TotalPosts = app.db.GetUserPostsCount(p.User.ID)
 	lp, err := app.db.GetUserLastPostTime(p.User.ID)
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get user's last post time: %v", err)}
 	}
 	if lp != nil {
 		p.LastPost = lp.Format("January 2, 2006, 3:04 PM")
 	}
 
 	colls, err := app.db.GetCollections(p.User)
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get user's collections: %v", err)}
 	}
 	for _, c := range *colls {
 		ic := inspectedCollection{
 			CollectionObj: CollectionObj{Collection: c},
 		}
 
 		if app.cfg.App.Federation {
 			folls, err := app.db.GetAPFollowers(&c)
 			if err == nil {
 				// TODO: handle error here (at least log it)
 				ic.Followers = len(*folls)
 			}
 		}
 
 		app.db.GetPostsCount(&ic.CollectionObj, true)
 
 		lp, err := app.db.GetCollectionLastPostTime(c.ID)
 		if err != nil {
 			log.Error("Didn't get last post time for collection %d: %v", c.ID, err)
 		}
 		if lp != nil {
 			ic.LastPost = lp.Format("January 2, 2006, 3:04 PM")
 		}
 
 		p.Colls = append(p.Colls, ic)
 	}
 
 	showUserPage(w, "view-user", p)
 	return nil
 }
 
 func handleViewAdminPages(app *App, u *User, w http.ResponseWriter, r *http.Request) error {
 	p := struct {
 		*UserPage
 		Config  config.AppCfg
 		Message string
 
 		Pages []*instanceContent
 	}{
 		UserPage: NewUserPage(app, r, u, "Pages", nil),
 		Config:   app.cfg.App,
 		Message:  r.FormValue("m"),
 	}
 
 	var err error
 	p.Pages, err = app.db.GetInstancePages()
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get pages: %v", err)}
 	}
 
 	// Add in default pages
 	var hasAbout, hasPrivacy bool
 	for i, c := range p.Pages {
 		if hasAbout && hasPrivacy {
 			break
 		}
 		if c.ID == "about" {
 			hasAbout = true
 			if !c.Title.Valid {
 				p.Pages[i].Title = defaultAboutTitle(app.cfg)
 			}
 		} else if c.ID == "privacy" {
 			hasPrivacy = true
 			if !c.Title.Valid {
 				p.Pages[i].Title = defaultPrivacyTitle()
 			}
 		}
 	}
 	if !hasAbout {
 		p.Pages = append(p.Pages, &instanceContent{
 			ID:      "about",
 			Title:   defaultAboutTitle(app.cfg),
 			Content: defaultAboutPage(app.cfg),
 			Updated: defaultPageUpdatedTime,
 		})
 	}
 	if !hasPrivacy {
 		p.Pages = append(p.Pages, &instanceContent{
 			ID:      "privacy",
 			Title:   defaultPrivacyTitle(),
 			Content: defaultPrivacyPolicy(app.cfg),
 			Updated: defaultPageUpdatedTime,
 		})
 	}
 
 	showUserPage(w, "pages", p)
 	return nil
 }
 
 func handleViewAdminPage(app *App, u *User, w http.ResponseWriter, r *http.Request) error {
 	vars := mux.Vars(r)
 	slug := vars["slug"]
 	if slug == "" {
 		return impart.HTTPError{http.StatusFound, "/admin/pages"}
 	}
 
 	p := struct {
 		*UserPage
 		Config  config.AppCfg
 		Message string
 
+		Banner  *instanceContent
 		Content *instanceContent
 	}{
 		Config:  app.cfg.App,
 		Message: r.FormValue("m"),
 	}
 
 	var err error
 	// Get pre-defined pages, or select slug
 	if slug == "about" {
 		p.Content, err = getAboutPage(app)
 	} else if slug == "privacy" {
 		p.Content, err = getPrivacyPage(app)
+	} else if slug == "landing" {
+		p.Banner, err = getLandingBanner(app)
+		if err != nil {
+			return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get banner: %v", err)}
+		}
+		p.Content, err = getLandingBody(app)
+		p.Content.ID = "landing"
 	} else {
 		p.Content, err = app.db.GetDynamicContent(slug)
 	}
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get page: %v", err)}
 	}
 	title := "New page"
 	if p.Content != nil {
 		title = "Edit " + p.Content.ID
 	} else {
 		p.Content = &instanceContent{}
 	}
 	p.UserPage = NewUserPage(app, r, u, title, nil)
 
 	showUserPage(w, "view-page", p)
 	return nil
 }
 
 func handleAdminUpdateSite(app *App, u *User, w http.ResponseWriter, r *http.Request) error {
 	vars := mux.Vars(r)
 	id := vars["page"]
 
 	// Validate
-	if id != "about" && id != "privacy" {
+	if id != "about" && id != "privacy" && id != "landing" {
 		return impart.HTTPError{http.StatusNotFound, "No such page."}
 	}
 
-	// Update page
+	var err error
 	m := ""
-	err := app.db.UpdateDynamicContent(id, r.FormValue("title"), r.FormValue("content"), "page")
+	if id == "landing" {
+		// Handle special landing page
+		err = app.db.UpdateDynamicContent("landing-banner", "", r.FormValue("banner"), "section")
+		if err != nil {
+			m = "?m=" + err.Error()
+			return impart.HTTPError{http.StatusFound, "/admin/page/" + id + m}
+		}
+		err = app.db.UpdateDynamicContent("landing-body", "", r.FormValue("content"), "section")
+	} else {
+		// Update page
+		err = app.db.UpdateDynamicContent(id, r.FormValue("title"), r.FormValue("content"), "page")
+	}
 	if err != nil {
 		m = "?m=" + err.Error()
 	}
 	return impart.HTTPError{http.StatusFound, "/admin/page/" + id + m}
 }
 
 func handleAdminUpdateConfig(apper Apper, u *User, w http.ResponseWriter, r *http.Request) error {
 	apper.App().cfg.App.SiteName = r.FormValue("site_name")
 	apper.App().cfg.App.SiteDesc = r.FormValue("site_desc")
 	apper.App().cfg.App.Landing = r.FormValue("landing")
 	apper.App().cfg.App.OpenRegistration = r.FormValue("open_registration") == "on"
 	mul, err := strconv.Atoi(r.FormValue("min_username_len"))
 	if err == nil {
 		apper.App().cfg.App.MinUsernameLen = mul
 	}
 	mb, err := strconv.Atoi(r.FormValue("max_blogs"))
 	if err == nil {
 		apper.App().cfg.App.MaxBlogs = mb
 	}
 	apper.App().cfg.App.Federation = r.FormValue("federation") == "on"
 	apper.App().cfg.App.PublicStats = r.FormValue("public_stats") == "on"
 	apper.App().cfg.App.Private = r.FormValue("private") == "on"
 	apper.App().cfg.App.LocalTimeline = r.FormValue("local_timeline") == "on"
 	if apper.App().cfg.App.LocalTimeline && apper.App().timeline == nil {
 		log.Info("Initializing local timeline...")
 		initLocalTimeline(apper.App())
 	}
 	apper.App().cfg.App.UserInvites = r.FormValue("user_invites")
 	if apper.App().cfg.App.UserInvites == "none" {
 		apper.App().cfg.App.UserInvites = ""
 	}
 
 	m := "?cm=Configuration+saved."
 	err = apper.SaveConfig(apper.App().cfg)
 	if err != nil {
 		m = "?cm=" + err.Error()
 	}
 	return impart.HTTPError{http.StatusFound, "/admin" + m + "#config"}
 }
 
 func updateAppStats() {
 	sysStatus.Uptime = tool.TimeSincePro(appStartTime)
 
 	m := new(runtime.MemStats)
 	runtime.ReadMemStats(m)
 	sysStatus.NumGoroutine = runtime.NumGoroutine()
 
 	sysStatus.MemAllocated = tool.FileSize(int64(m.Alloc))
 	sysStatus.MemTotal = tool.FileSize(int64(m.TotalAlloc))
 	sysStatus.MemSys = tool.FileSize(int64(m.Sys))
 	sysStatus.Lookups = m.Lookups
 	sysStatus.MemMallocs = m.Mallocs
 	sysStatus.MemFrees = m.Frees
 
 	sysStatus.HeapAlloc = tool.FileSize(int64(m.HeapAlloc))
 	sysStatus.HeapSys = tool.FileSize(int64(m.HeapSys))
 	sysStatus.HeapIdle = tool.FileSize(int64(m.HeapIdle))
 	sysStatus.HeapInuse = tool.FileSize(int64(m.HeapInuse))
 	sysStatus.HeapReleased = tool.FileSize(int64(m.HeapReleased))
 	sysStatus.HeapObjects = m.HeapObjects
 
 	sysStatus.StackInuse = tool.FileSize(int64(m.StackInuse))
 	sysStatus.StackSys = tool.FileSize(int64(m.StackSys))
 	sysStatus.MSpanInuse = tool.FileSize(int64(m.MSpanInuse))
 	sysStatus.MSpanSys = tool.FileSize(int64(m.MSpanSys))
 	sysStatus.MCacheInuse = tool.FileSize(int64(m.MCacheInuse))
 	sysStatus.MCacheSys = tool.FileSize(int64(m.MCacheSys))
 	sysStatus.BuckHashSys = tool.FileSize(int64(m.BuckHashSys))
 	sysStatus.GCSys = tool.FileSize(int64(m.GCSys))
 	sysStatus.OtherSys = tool.FileSize(int64(m.OtherSys))
 
 	sysStatus.NextGC = tool.FileSize(int64(m.NextGC))
 	sysStatus.LastGC = fmt.Sprintf("%.1fs", float64(time.Now().UnixNano()-int64(m.LastGC))/1000/1000/1000)
 	sysStatus.PauseTotalNs = fmt.Sprintf("%.1fs", float64(m.PauseTotalNs)/1000/1000/1000)
 	sysStatus.PauseNs = fmt.Sprintf("%.3fs", float64(m.PauseNs[(m.NumGC+255)%256])/1000/1000/1000)
 	sysStatus.NumGC = m.NumGC
 }
 
 func adminResetPassword(app *App, u *User, newPass string) error {
 	hashedPass, err := auth.HashPass([]byte(newPass))
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not create password hash: %v", err)}
 	}
 
 	err = app.db.ChangePassphrase(u.ID, true, "", hashedPass)
 	if err != nil {
 		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not update passphrase: %v", err)}
 	}
 	return nil
 }
diff --git a/app.go b/app.go
index e6c9e78..b25e168 100644
--- a/app.go
+++ b/app.go
@@ -1,736 +1,759 @@
 /*
  * Copyright © 2018-2019 A Bunch Tell LLC.
  *
  * This file is part of WriteFreely.
  *
  * WriteFreely is free software: you can redistribute it and/or modify
  * it under the terms of the GNU Affero General Public License, included
  * in the LICENSE file in this source code package.
  */
 
 package writefreely
 
 import (
 	"database/sql"
 	"fmt"
 	"html/template"
 	"io/ioutil"
 	"net/http"
 	"net/url"
 	"os"
 	"os/signal"
 	"path/filepath"
 	"regexp"
 	"strings"
 	"syscall"
 	"time"
 
 	"github.com/gorilla/mux"
 	"github.com/gorilla/schema"
 	"github.com/gorilla/sessions"
 	"github.com/manifoldco/promptui"
 	"github.com/writeas/go-strip-markdown"
 	"github.com/writeas/impart"
 	"github.com/writeas/web-core/auth"
 	"github.com/writeas/web-core/converter"
 	"github.com/writeas/web-core/log"
 	"github.com/writeas/writefreely/author"
 	"github.com/writeas/writefreely/config"
 	"github.com/writeas/writefreely/key"
 	"github.com/writeas/writefreely/migrations"
 	"github.com/writeas/writefreely/page"
 )
 
 const (
 	staticDir       = "static"
 	assumedTitleLen = 80
 	postsPerPage    = 10
 
 	serverSoftware = "WriteFreely"
 	softwareURL    = "https://writefreely.org"
 )
 
 var (
 	debugging bool
 
 	// Software version can be set from git env using -ldflags
 	softwareVer = "0.10.0"
 
 	// DEPRECATED VARS
 	isSingleUser bool
 )
 
 // App holds data and configuration for an individual WriteFreely instance.
 type App struct {
 	router       *mux.Router
 	shttp        *http.ServeMux
 	db           *datastore
 	cfg          *config.Config
 	cfgFile      string
 	keys         *key.Keychain
 	sessionStore *sessions.CookieStore
 	formDecoder  *schema.Decoder
 
 	timeline *localTimeline
 }
 
 // DB returns the App's datastore
 func (app *App) DB() *datastore {
 	return app.db
 }
 
 // Router returns the App's router
 func (app *App) Router() *mux.Router {
 	return app.router
 }
 
 // Config returns the App's current configuration.
 func (app *App) Config() *config.Config {
 	return app.cfg
 }
 
 // SetConfig updates the App's Config to the given value.
 func (app *App) SetConfig(cfg *config.Config) {
 	app.cfg = cfg
 }
 
 // SetKeys updates the App's Keychain to the given value.
 func (app *App) SetKeys(k *key.Keychain) {
 	app.keys = k
 }
 
 // Apper is the interface for getting data into and out of a WriteFreely
 // instance (or "App").
 //
 // App returns the App for the current instance.
 //
 // LoadConfig reads an app configuration into the App, returning any error
 // encountered.
 //
 // SaveConfig persists the current App configuration.
 //
 // LoadKeys reads the App's encryption keys and loads them into its
 // key.Keychain.
 type Apper interface {
 	App() *App
 
 	LoadConfig() error
 	SaveConfig(*config.Config) error
 
 	LoadKeys() error
 }
 
 // App returns the App
 func (app *App) App() *App {
 	return app
 }
 
 // LoadConfig loads and parses a config file.
 func (app *App) LoadConfig() error {
 	log.Info("Loading %s configuration...", app.cfgFile)
 	cfg, err := config.Load(app.cfgFile)
 	if err != nil {
 		log.Error("Unable to load configuration: %v", err)
 		os.Exit(1)
 		return err
 	}
 	app.cfg = cfg
 	return nil
 }
 
 // SaveConfig saves the given Config to disk -- namely, to the App's cfgFile.
 func (app *App) SaveConfig(c *config.Config) error {
 	return config.Save(c, app.cfgFile)
 }
 
 // LoadKeys reads all needed keys from disk into the App. In order to use the
 // configured `Server.KeysParentDir`, you must call initKeyPaths(App) before
 // this.
 func (app *App) LoadKeys() error {
 	var err error
 	app.keys = &key.Keychain{}
 
 	if debugging {
 		log.Info("  %s", emailKeyPath)
 	}
 	app.keys.EmailKey, err = ioutil.ReadFile(emailKeyPath)
 	if err != nil {
 		return err
 	}
 
 	if debugging {
 		log.Info("  %s", cookieAuthKeyPath)
 	}
 	app.keys.CookieAuthKey, err = ioutil.ReadFile(cookieAuthKeyPath)
 	if err != nil {
 		return err
 	}
 
 	if debugging {
 		log.Info("  %s", cookieKeyPath)
 	}
 	app.keys.CookieKey, err = ioutil.ReadFile(cookieKeyPath)
 	if err != nil {
 		return err
 	}
 
 	return nil
 }
 
 // handleViewHome shows page at root path. Will be the Pad if logged in and the
 // catch-all landing page otherwise.
 func handleViewHome(app *App, w http.ResponseWriter, r *http.Request) error {
 	if app.cfg.App.SingleUser {
 		// Render blog index
 		return handleViewCollection(app, w, r)
 	}
 
 	// Multi-user instance
-	u := getUserSession(app, r)
-	if u != nil {
-		// User is logged in, so show the Pad
-		return handleViewPad(app, w, r)
-	}
+	forceLanding := r.FormValue("landing") == "1"
+	if !forceLanding {
+		// Show correct page based on user auth status and configured landing path
+		u := getUserSession(app, r)
+		if u != nil {
+			// User is logged in, so show the Pad
+			return handleViewPad(app, w, r)
+		}
 
-	if land := app.cfg.App.LandingPath(); land != "/" {
-		return impart.HTTPError{http.StatusFound, land}
+		if land := app.cfg.App.LandingPath(); land != "/" {
+			return impart.HTTPError{http.StatusFound, land}
+		}
 	}
 
 	p := struct {
 		page.StaticPage
 		Flashes []template.HTML
+		Banner  template.HTML
+		Content template.HTML
+
+		ForcedLanding bool
 	}{
-		StaticPage: pageForReq(app, r),
+		StaticPage:    pageForReq(app, r),
+		ForcedLanding: forceLanding,
+	}
+
+	banner, err := getLandingBanner(app)
+	if err != nil {
+		log.Error("unable to get landing banner: %v", err)
+		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get banner: %v", err)}
+	}
+	p.Banner = template.HTML(applyMarkdown([]byte(banner.Content), ""))
+
+	content, err := getLandingBody(app)
+	if err != nil {
+		log.Error("unable to get landing content: %v", err)
+		return impart.HTTPError{http.StatusInternalServerError, fmt.Sprintf("Could not get content: %v", err)}
 	}
+	p.Content = template.HTML(applyMarkdown([]byte(content.Content), ""))
 
 	// Get error messages
 	session, err := app.sessionStore.Get(r, cookieName)
 	if err != nil {
 		// Ignore this
 		log.Error("Unable to get session in handleViewHome; ignoring: %v", err)
 	}
 	flashes, _ := getSessionFlashes(app, w, r, session)
 	for _, flash := range flashes {
 		p.Flashes = append(p.Flashes, template.HTML(flash))
 	}
 
 	// Show landing page
 	return renderPage(w, "landing.tmpl", p)
 }
 
 func handleTemplatedPage(app *App, w http.ResponseWriter, r *http.Request, t *template.Template) error {
 	p := struct {
 		page.StaticPage
 		ContentTitle string
 		Content      template.HTML
 		PlainContent string
 		Updated      string
 
 		AboutStats *InstanceStats
 	}{
 		StaticPage: pageForReq(app, r),
 	}
 	if r.URL.Path == "/about" || r.URL.Path == "/privacy" {
 		var c *instanceContent
 		var err error
 
 		if r.URL.Path == "/about" {
 			c, err = getAboutPage(app)
 
 			// Fetch stats
 			p.AboutStats = &InstanceStats{}
 			p.AboutStats.NumPosts, _ = app.db.GetTotalPosts()
 			p.AboutStats.NumBlogs, _ = app.db.GetTotalCollections()
 		} else {
 			c, err = getPrivacyPage(app)
 		}
 
 		if err != nil {
 			return err
 		}
 		p.ContentTitle = c.Title.String
 		p.Content = template.HTML(applyMarkdown([]byte(c.Content), ""))
 		p.PlainContent = shortPostDescription(stripmd.Strip(c.Content))
 		if !c.Updated.IsZero() {
 			p.Updated = c.Updated.Format("January 2, 2006")
 		}
 	}
 
 	// Serve templated page
 	err := t.ExecuteTemplate(w, "base", p)
 	if err != nil {
 		log.Error("Unable to render page: %v", err)
 	}
 	return nil
 }
 
 func pageForReq(app *App, r *http.Request) page.StaticPage {
 	p := page.StaticPage{
 		AppCfg:  app.cfg.App,
 		Path:    r.URL.Path,
 		Version: "v" + softwareVer,
 	}
 
 	// Add user information, if given
 	var u *User
 	accessToken := r.FormValue("t")
 	if accessToken != "" {
 		userID := app.db.GetUserID(accessToken)
 		if userID != -1 {
 			var err error
 			u, err = app.db.GetUserByID(userID)
 			if err == nil {
 				p.Username = u.Username
 			}
 		}
 	} else {
 		u = getUserSession(app, r)
 		if u != nil {
 			p.Username = u.Username
 		}
 	}
 
 	return p
 }
 
 var fileRegex = regexp.MustCompile("/([^/]*\\.[^/]*)$")
 
 // Initialize loads the app configuration and initializes templates, keys,
 // session, route handlers, and the database connection.
 func Initialize(apper Apper, debug bool) (*App, error) {
 	debugging = debug
 
 	apper.LoadConfig()
 
 	// Load templates
 	err := InitTemplates(apper.App().Config())
 	if err != nil {
 		return nil, fmt.Errorf("load templates: %s", err)
 	}
 
 	// Load keys and set up session
 	initKeyPaths(apper.App()) // TODO: find a better way to do this, since it's unneeded in all Apper implementations
 	err = InitKeys(apper)
 	if err != nil {
 		return nil, fmt.Errorf("init keys: %s", err)
 	}
 	apper.App().InitSession()
 
 	apper.App().InitDecoder()
 
 	err = ConnectToDatabase(apper.App())
 	if err != nil {
 		return nil, fmt.Errorf("connect to DB: %s", err)
 	}
 
 	// Handle local timeline, if enabled
 	if apper.App().cfg.App.LocalTimeline {
 		log.Info("Initializing local timeline...")
 		initLocalTimeline(apper.App())
 	}
 
 	return apper.App(), nil
 }
 
 func Serve(app *App, r *mux.Router) {
 	log.Info("Going to serve...")
 
 	isSingleUser = app.cfg.App.SingleUser
 	app.cfg.Server.Dev = debugging
 
 	// Handle shutdown
 	c := make(chan os.Signal, 2)
 	signal.Notify(c, os.Interrupt, syscall.SIGTERM)
 	go func() {
 		<-c
 		log.Info("Shutting down...")
 		shutdown(app)
 		log.Info("Done.")
 		os.Exit(0)
 	}()
 
 	// Start web application server
 	var bindAddress = app.cfg.Server.Bind
 	if bindAddress == "" {
 		bindAddress = "localhost"
 	}
 	var err error
 	if app.cfg.IsSecureStandalone() {
 		log.Info("Serving redirects on http://%s:80", bindAddress)
 		go func() {
 			err = http.ListenAndServe(
 				fmt.Sprintf("%s:80", bindAddress), http.HandlerFunc(func(w http.ResponseWriter, r *http.Request) {
 					http.Redirect(w, r, app.cfg.App.Host, http.StatusMovedPermanently)
 				}))
 			log.Error("Unable to start redirect server: %v", err)
 		}()
 
 		log.Info("Serving on https://%s:443", bindAddress)
 		log.Info("---")
 		err = http.ListenAndServeTLS(
 			fmt.Sprintf("%s:443", bindAddress), app.cfg.Server.TLSCertPath, app.cfg.Server.TLSKeyPath, r)
 	} else {
 		log.Info("Serving on http://%s:%d\n", bindAddress, app.cfg.Server.Port)
 		log.Info("---")
 		err = http.ListenAndServe(fmt.Sprintf("%s:%d", bindAddress, app.cfg.Server.Port), r)
 	}
 	if err != nil {
 		log.Error("Unable to start: %v", err)
 		os.Exit(1)
 	}
 }
 
 func (app *App) InitDecoder() {
 	// TODO: do this at the package level, instead of the App level
 	// Initialize modules
 	app.formDecoder = schema.NewDecoder()
 	app.formDecoder.RegisterConverter(converter.NullJSONString{}, converter.ConvertJSONNullString)
 	app.formDecoder.RegisterConverter(converter.NullJSONBool{}, converter.ConvertJSONNullBool)
 	app.formDecoder.RegisterConverter(sql.NullString{}, converter.ConvertSQLNullString)
 	app.formDecoder.RegisterConverter(sql.NullBool{}, converter.ConvertSQLNullBool)
 	app.formDecoder.RegisterConverter(sql.NullInt64{}, converter.ConvertSQLNullInt64)
 	app.formDecoder.RegisterConverter(sql.NullFloat64{}, converter.ConvertSQLNullFloat64)
 }
 
 // ConnectToDatabase validates and connects to the configured database, then
 // tests the connection.
 func ConnectToDatabase(app *App) error {
 	// Check database configuration
 	if app.cfg.Database.Type == driverMySQL && (app.cfg.Database.User == "" || app.cfg.Database.Password == "") {
 		return fmt.Errorf("Database user or password not set.")
 	}
 	if app.cfg.Database.Host == "" {
 		app.cfg.Database.Host = "localhost"
 	}
 	if app.cfg.Database.Database == "" {
 		app.cfg.Database.Database = "writefreely"
 	}
 
 	// TODO: check err
 	connectToDatabase(app)
 
 	// Test database connection
 	err := app.db.Ping()
 	if err != nil {
 		return fmt.Errorf("Database ping failed: %s", err)
 	}
 
 	return nil
 }
 
 // OutputVersion prints out the version of the application.
 func OutputVersion() {
 	fmt.Println(serverSoftware + " " + softwareVer)
 }
 
 // NewApp creates a new app instance.
 func NewApp(cfgFile string) *App {
 	return &App{
 		cfgFile: cfgFile,
 	}
 }
 
 // CreateConfig creates a default configuration and saves it to the app's cfgFile.
 func CreateConfig(app *App) error {
 	log.Info("Creating configuration...")
 	c := config.New()
 	log.Info("Saving configuration %s...", app.cfgFile)
 	err := config.Save(c, app.cfgFile)
 	if err != nil {
 		return fmt.Errorf("Unable to save configuration: %v", err)
 	}
 	return nil
 }
 
 // DoConfig runs the interactive configuration process.
 func DoConfig(app *App, configSections string) {
 	if configSections == "" {
 		configSections = "server db app"
 	}
 	// let's check there aren't any garbage in the list
 	configSectionsArray := strings.Split(configSections, " ")
 	for _, element := range configSectionsArray {
 		if element != "server" && element != "db" && element != "app" {
 			log.Error("Invalid argument to --sections. Valid arguments are only \"server\", \"db\" and \"app\"")
 			os.Exit(1)
 		}
 	}
 	d, err := config.Configure(app.cfgFile, configSections)
 	if err != nil {
 		log.Error("Unable to configure: %v", err)
 		os.Exit(1)
 	}
 	app.cfg = d.Config
 	connectToDatabase(app)
 	defer shutdown(app)
 
 	if !app.db.DatabaseInitialized() {
 		err = adminInitDatabase(app)
 		if err != nil {
 			log.Error(err.Error())
 			os.Exit(1)
 		}
 	} else {
 		log.Info("Database already initialized.")
 	}
 
 	if d.User != nil {
 		u := &User{
 			Username:   d.User.Username,
 			HashedPass: d.User.HashedPass,
 			Created:    time.Now().Truncate(time.Second).UTC(),
 		}
 
 		// Create blog
 		log.Info("Creating user %s...\n", u.Username)
 		err = app.db.CreateUser(u, app.cfg.App.SiteName)
 		if err != nil {
 			log.Error("Unable to create user: %s", err)
 			os.Exit(1)
 		}
 		log.Info("Done!")
 	}
 	os.Exit(0)
 }
 
 // GenerateKeyFiles creates app encryption keys and saves them into the configured KeysParentDir.
 func GenerateKeyFiles(app *App) error {
 	// Read keys path from config
 	app.LoadConfig()
 
 	// Create keys dir if it doesn't exist yet
 	fullKeysDir := filepath.Join(app.cfg.Server.KeysParentDir, keysDir)
 	if _, err := os.Stat(fullKeysDir); os.IsNotExist(err) {
 		err = os.Mkdir(fullKeysDir, 0700)
 		if err != nil {
 			return err
 		}
 	}
 
 	// Generate keys
 	initKeyPaths(app)
 	// TODO: use something like https://github.com/hashicorp/go-multierror to return errors
 	var keyErrs error
 	err := generateKey(emailKeyPath)
 	if err != nil {
 		keyErrs = err
 	}
 	err = generateKey(cookieAuthKeyPath)
 	if err != nil {
 		keyErrs = err
 	}
 	err = generateKey(cookieKeyPath)
 	if err != nil {
 		keyErrs = err
 	}
 
 	return keyErrs
 }
 
 // CreateSchema creates all database tables needed for the application.
 func CreateSchema(apper Apper) error {
 	apper.LoadConfig()
 	connectToDatabase(apper.App())
 	defer shutdown(apper.App())
 	err := adminInitDatabase(apper.App())
 	if err != nil {
 		return err
 	}
 	return nil
 }
 
 // Migrate runs all necessary database migrations.
 func Migrate(app *App) error {
 	app.LoadConfig()
 	connectToDatabase(app)
 	defer shutdown(app)
 
 	err := migrations.Migrate(migrations.NewDatastore(app.db.DB, app.db.driverName))
 	if err != nil {
 		return fmt.Errorf("migrate: %s", err)
 	}
 	return nil
 }
 
 // ResetPassword runs the interactive password reset process.
 func ResetPassword(app *App, username string) error {
 	// Connect to the database
 	app.LoadConfig()
 	connectToDatabase(app)
 	defer shutdown(app)
 
 	// Fetch user
 	u, err := app.db.GetUserForAuth(username)
 	if err != nil {
 		log.Error("Get user: %s", err)
 		os.Exit(1)
 	}
 
 	// Prompt for new password
 	prompt := promptui.Prompt{
 		Templates: &promptui.PromptTemplates{
 			Success: "{{ . | bold | faint }}: ",
 		},
 		Label: "New password",
 		Mask:  '*',
 	}
 	newPass, err := prompt.Run()
 	if err != nil {
 		log.Error("%s", err)
 		os.Exit(1)
 	}
 
 	// Do the update
 	log.Info("Updating...")
 	err = adminResetPassword(app, u, newPass)
 	if err != nil {
 		log.Error("%s", err)
 		os.Exit(1)
 	}
 	log.Info("Success.")
 	return nil
 }
 
 func connectToDatabase(app *App) {
 	log.Info("Connecting to %s database...", app.cfg.Database.Type)
 
 	var db *sql.DB
 	var err error
 	if app.cfg.Database.Type == driverMySQL {
 		db, err = sql.Open(app.cfg.Database.Type, fmt.Sprintf("%s:%s@tcp(%s:%d)/%s?charset=utf8mb4&parseTime=true&loc=%s", app.cfg.Database.User, app.cfg.Database.Password, app.cfg.Database.Host, app.cfg.Database.Port, app.cfg.Database.Database, url.QueryEscape(time.Local.String())))
 		db.SetMaxOpenConns(50)
 	} else if app.cfg.Database.Type == driverSQLite {
 		if !SQLiteEnabled {
 			log.Error("Invalid database type '%s'. Binary wasn't compiled with SQLite3 support.", app.cfg.Database.Type)
 			os.Exit(1)
 		}
 		if app.cfg.Database.FileName == "" {
 			log.Error("SQLite database filename value in config.ini is empty.")
 			os.Exit(1)
 		}
 		db, err = sql.Open("sqlite3_with_regex", app.cfg.Database.FileName+"?parseTime=true&cached=shared")
 		db.SetMaxOpenConns(1)
 	} else {
 		log.Error("Invalid database type '%s'. Only 'mysql' and 'sqlite3' are supported right now.", app.cfg.Database.Type)
 		os.Exit(1)
 	}
 	if err != nil {
 		log.Error("%s", err)
 		os.Exit(1)
 	}
 	app.db = &datastore{db, app.cfg.Database.Type}
 }
 
 func shutdown(app *App) {
 	log.Info("Closing database connection...")
 	app.db.Close()
 }
 
 // CreateUser creates a new admin or normal user from the given credentials.
 func CreateUser(apper Apper, username, password string, isAdmin bool) error {
 	// Create an admin user with --create-admin
 	apper.LoadConfig()
 	connectToDatabase(apper.App())
 	defer shutdown(apper.App())
 
 	// Ensure an admin / first user doesn't already exist
 	firstUser, _ := apper.App().db.GetUserByID(1)
 	if isAdmin {
 		// Abort if trying to create admin user, but one already exists
 		if firstUser != nil {
 			return fmt.Errorf("Admin user already exists (%s). Create a regular user with: writefreely --create-user", firstUser.Username)
 		}
 	} else {
 		// Abort if trying to create regular user, but no admin exists yet
 		if firstUser == nil {
 			return fmt.Errorf("No admin user exists yet. Create an admin first with: writefreely --create-admin")
 		}
 	}
 
 	// Create the user
 	// Normalize and validate username
 	desiredUsername := username
 	username = getSlug(username, "")
 
 	usernameDesc := username
 	if username != desiredUsername {
 		usernameDesc += " (originally: " + desiredUsername + ")"
 	}
 
 	if !author.IsValidUsername(apper.App().cfg, username) {
 		return fmt.Errorf("Username %s is invalid, reserved, or shorter than configured minimum length (%d characters).", usernameDesc, apper.App().cfg.App.MinUsernameLen)
 	}
 
 	// Hash the password
 	hashedPass, err := auth.HashPass([]byte(password))
 	if err != nil {
 		return fmt.Errorf("Unable to hash password: %v", err)
 	}
 
 	u := &User{
 		Username:   username,
 		HashedPass: hashedPass,
 		Created:    time.Now().Truncate(time.Second).UTC(),
 	}
 
 	userType := "user"
 	if isAdmin {
 		userType = "admin"
 	}
 	log.Info("Creating %s %s...", userType, usernameDesc)
 	err = apper.App().db.CreateUser(u, desiredUsername)
 	if err != nil {
 		return fmt.Errorf("Unable to create user: %s", err)
 	}
 	log.Info("Done!")
 	return nil
 }
 
 func adminInitDatabase(app *App) error {
 	schemaFileName := "schema.sql"
 	if app.cfg.Database.Type == driverSQLite {
 		schemaFileName = "sqlite.sql"
 	}
 
 	schema, err := Asset(schemaFileName)
 	if err != nil {
 		return fmt.Errorf("Unable to load schema file: %v", err)
 	}
 
 	tblReg := regexp.MustCompile("CREATE TABLE (IF NOT EXISTS )?`([a-z_]+)`")
 
 	queries := strings.Split(string(schema), ";\n")
 	for _, q := range queries {
 		if strings.TrimSpace(q) == "" {
 			continue
 		}
 		parts := tblReg.FindStringSubmatch(q)
 		if len(parts) >= 3 {
 			log.Info("Creating table %s...", parts[2])
 		} else {
 			log.Info("Creating table ??? (Weird query) No match in: %v", parts)
 		}
 		_, err = app.db.Exec(q)
 		if err != nil {
 			log.Error("%s", err)
 		} else {
 			log.Info("Created.")
 		}
 	}
 
 	// Set up migrations table
 	log.Info("Initializing appmigrations table...")
 	err = migrations.SetInitialMigrations(migrations.NewDatastore(app.db.DB, app.db.driverName))
 	if err != nil {
 		return fmt.Errorf("Unable to set initial migrations: %v", err)
 	}
 
 	log.Info("Running migrations...")
 	err = migrations.Migrate(migrations.NewDatastore(app.db.DB, app.db.driverName))
 	if err != nil {
 		return fmt.Errorf("migrate: %s", err)
 	}
 
 	log.Info("Done.")
 	return nil
 }
diff --git a/pages.go b/pages.go
index 29ba07a..e10227f 100644
--- a/pages.go
+++ b/pages.go
@@ -1,81 +1,137 @@
 /*
  * Copyright © 2018-2019 A Bunch Tell LLC.
  *
  * This file is part of WriteFreely.
  *
  * WriteFreely is free software: you can redistribute it and/or modify
  * it under the terms of the GNU Affero General Public License, included
  * in the LICENSE file in this source code package.
  */
 
 package writefreely
 
 import (
 	"database/sql"
 	"github.com/writeas/writefreely/config"
 	"time"
 )
 
 var defaultPageUpdatedTime = time.Date(2018, 11, 8, 12, 0, 0, 0, time.Local)
 
 func getAboutPage(app *App) (*instanceContent, error) {
 	c, err := app.db.GetDynamicContent("about")
 	if err != nil {
 		return nil, err
 	}
 	if c == nil {
 		c = &instanceContent{
 			ID:      "about",
 			Type:    "page",
 			Content: defaultAboutPage(app.cfg),
 		}
 	}
 	if !c.Title.Valid {
 		c.Title = defaultAboutTitle(app.cfg)
 	}
 	return c, nil
 }
 
 func defaultAboutTitle(cfg *config.Config) sql.NullString {
 	return sql.NullString{String: "About " + cfg.App.SiteName, Valid: true}
 }
 
 func getPrivacyPage(app *App) (*instanceContent, error) {
 	c, err := app.db.GetDynamicContent("privacy")
 	if err != nil {
 		return nil, err
 	}
 	if c == nil {
 		c = &instanceContent{
 			ID:      "privacy",
 			Type:    "page",
 			Content: defaultPrivacyPolicy(app.cfg),
 			Updated: defaultPageUpdatedTime,
 		}
 	}
 	if !c.Title.Valid {
 		c.Title = defaultPrivacyTitle()
 	}
 	return c, nil
 }
 
 func defaultPrivacyTitle() sql.NullString {
 	return sql.NullString{String: "Privacy Policy", Valid: true}
 }
 
 func defaultAboutPage(cfg *config.Config) string {
 	if cfg.App.Federation {
 		return `_` + cfg.App.SiteName + `_ is an interconnected place for you to write and publish, powered by WriteFreely and ActivityPub.`
 	}
 	return `_` + cfg.App.SiteName + `_ is a place for you to write and publish, powered by WriteFreely.`
 }
 
 func defaultPrivacyPolicy(cfg *config.Config) string {
 	return `[WriteFreely](https://writefreely.org), the software that powers this site, is built to enforce your right to privacy by default.
 
 It retains as little data about you as possible, not even requiring an email address to sign up. However, if you _do_ give us your email address, it is stored encrypted in our database. We salt and hash your account's password.
 
 We store log files, or data about what happens on our servers. We also use cookies to keep you logged in to your account.
 
 Beyond this, it's important that you trust whoever runs **` + cfg.App.SiteName + `**. Software can only do so much to protect you -- your level of privacy protections will ultimately fall on the humans that run this particular service.`
 }
+
+func getLandingBanner(app *App) (*instanceContent, error) {
+	c, err := app.db.GetDynamicContent("landing-banner")
+	if err != nil {
+		return nil, err
+	}
+	if c == nil {
+		c = &instanceContent{
+			ID:      "landing-banner",
+			Type:    "section",
+			Content: defaultLandingBanner(app.cfg),
+			Updated: defaultPageUpdatedTime,
+		}
+	}
+	return c, nil
+}
+
+func getLandingBody(app *App) (*instanceContent, error) {
+	c, err := app.db.GetDynamicContent("landing-body")
+	if err != nil {
+		return nil, err
+	}
+	if c == nil {
+		c = &instanceContent{
+			ID:      "landing-body",
+			Type:    "section",
+			Content: defaultLandingBody(app.cfg),
+			Updated: defaultPageUpdatedTime,
+		}
+	}
+	return c, nil
+}
+
+func defaultLandingBanner(cfg *config.Config) string {
+	if cfg.App.Federation {
+		return "# Start your blog in the fediverse"
+	}
+	return "# Start your blog"
+}
+
+func defaultLandingBody(cfg *config.Config) string {
+	if cfg.App.Federation {
+		return `## Join the Fediverse
+
+The fediverse is a large network of platforms that all speak a common language. Imagine if you could reply to Instagram posts from Twitter, or interact with your favorite Medium blogs from Facebook -- federated alternatives like [PixelFed](https://pixelfed.org), [Mastodon](https://joinmastodon.org), and WriteFreely enable you to do these types of things.
+
+<div style="text-align:center">
+	<iframe style="width: 560px; height: 315px; max-width: 100%;" sandbox="allow-same-origin allow-scripts" src="https://video.writeas.org/videos/embed/cc55e615-d204-417c-9575-7b57674cc6f3" frameborder="0" allowfullscreen></iframe>
+</div>
+
+## Write More Socially
+
+WriteFreely can communicate with other federated platforms like Mastodon, so people can follow your blogs, bookmark their favorite posts, and boost them to their followers. Sign up above to create a blog and join the fediverse.`
+	}
+	return ""
+}
diff --git a/pages/landing.tmpl b/pages/landing.tmpl
index 5710933..d3867a9 100644
--- a/pages/landing.tmpl
+++ b/pages/landing.tmpl
@@ -1,200 +1,197 @@
 {{define "head"}}
 <title>{{.SiteName}}</title>
 
 <style type="text/css">
 h2 {
 	font-weight: normal;
 }
 #pricing.content-container div.form-container #payment-form {
 	display: block !important;
 }
 #pricing #signup-form table {
 	max-width: inherit !important;
 	width: 100%;
 }
 #pricing #payment-form table {
 	margin-top: 0 !important;
 	max-width: inherit !important;
 	width: 100%;
 }
 tr.subscription {
 	border-spacing: 0;
 }
 #pricing.content-container tr.subscription button {
 	margin-top: 0 !important;
 	margin-bottom: 0 !important;
 	width: 100%;
 }
 #pricing tr.subscription td {
 	padding: 0 0.5em;
 }
 #pricing table.billing > tbody > tr > td:first-child {
 	vertical-align: middle !important;
 }
 .billing-section {
 	display: none;
 }
 .billing-section.bill-me {
 	display: table-row;
 }
 #btn-create {
 	color: white !important;
 }
 #total-price {
 	padding-left: 0.5em;
 }
 #alias-site.demo {
 	color: #999;
 }
 #alias-site {
 	text-align: left;
 	margin: 0.5em 0;
 }
 form dd {
 	margin: 0;
 }
+.banner-container {
+	text-align: left;
+}
+.banner-container h1 {
+	margin-top: 0;
+	max-width: 8em;
+}
 </style>
 {{end}}
 {{define "content"}}
 <div id="pricing" class="content-container wide-form">
 
 <div class="row">
-	<div style="text-align:left">
-		<h1 style="margin-top:0;max-width:8em;">{{if .Federation}}Start your blog in the fediverse{{else}}Start your blog{{end}}</h1>
-		<p><a href="{{if .Federation}}#more{{else}}/about{{end}}">Learn more...</a></p>
+	<div class="banner-container">
+		{{.Banner}}
+		<p><a href="{{if .Content}}#more{{else}}/about{{end}}">Learn more...</a></p>
 	</div>
 
 	<div{{if not .OpenRegistration}} style="padding: 2em 0;"{{end}}>
 		{{ if .OpenRegistration }}
 		{{if .Flashes}}<ul class="errors">
 			{{range .Flashes}}<li class="urgent">{{.}}</li>{{end}}
 		</ul>{{end}}
 
 		<div id="billing">
 			<form action="/auth/signup" method="POST" id="signup-form" onsubmit="return signup()">
 				<dl class="billing">
 					<label>
 						<dt>Username</dt>
 						<dd>
-							<input type="text" id="alias" name="alias" style="width: 100%; box-sizing: border-box;" tabindex="1" autofocus />
+							<input type="text" id="alias" name="alias" style="width: 100%; box-sizing: border-box;" tabindex="1" autofocus {{if .ForcedLanding}}disabled{{end}} />
 							{{if .Federation}}<p id="alias-site" class="demo">@<strong>your-username</strong>@{{.FriendlyHost}}</p>{{else}}<p id="alias-site" class="demo">{{.FriendlyHost}}/<strong>your-username</strong></p>{{end}}
 						</dd>
 					</label>
 					<label>
 						<dt>Password</dt>
-						<dd><input type="password" id="password" name="pass" autocomplete="new-password" placeholder="" tabindex="2" style="width: 100%; box-sizing: border-box;" /></dd>
+						<dd><input type="password" id="password" name="pass" autocomplete="new-password" placeholder="" tabindex="2" style="width: 100%; box-sizing: border-box;" {{if .ForcedLanding}}disabled{{end}} /></dd>
 					</label>
 					<label>
 						<dt>Email (optional)</dt>
-						<dd><input type="email" name="email" id="email" style="letter-spacing: 1px; width: 100%; box-sizing: border-box;" placeholder="me@example.com" tabindex="3" /></dd>
+						<dd><input type="email" name="email" id="email" style="letter-spacing: 1px; width: 100%; box-sizing: border-box;" placeholder="me@example.com" tabindex="3" {{if .ForcedLanding}}disabled{{end}} /></dd>
 					</label>
 					<dt>
-						<button id="btn-create" type="submit" style="margin-top: 0">Create blog</button>
+						<button id="btn-create" type="submit" style="margin-top: 0" {{if .ForcedLanding}}disabled{{end}}>Create blog</button>
 					</dt>
 				</dl>
 			</form>
 		</div>
 		{{ else }}
 		<p style="font-size: 1.3em; margin: 1rem 0;">Registration is currently closed.</p>
 		<p>You can always sign up on <a href="https://writefreely.org/instances">another instance</a>.</p>
 		{{ end }}
 	</div>
 </div>
 
-{{if .Federation}}
+{{if .Content}}
 <a name="more"></a><hr style="margin: 1em auto 3em;" />
 {{end}}
 </div>
 
-{{ if .Federation }}
+{{ if .Content }}
 <div class="content-container snug">
-
-<h2>Join the Fediverse</h2>
-<p>The fediverse is a large network of platforms that all speak a common language. Imagine if you could reply to Instagram posts from Twitter, or interact with your favorite Medium blogs from Facebook &mdash; federated alternatives like <a href="https://pixelfed.org/" target="pixel">PixelFed</a>, <a href="https://joinmastodon.org/" target="masto">Mastodon</a>, and WriteFreely enable you to do these types of things.</p>
-
-<div style="text-align:center">
-	<iframe style="width: 560px; height: 315px; max-width: 100%;" sandbox="allow-same-origin allow-scripts" src="https://video.writeas.org/videos/embed/cc55e615-d204-417c-9575-7b57674cc6f3" frameborder="0" allowfullscreen></iframe>
-</div>
-
-<h2>Write More Socially</h2>
-<p>WriteFreely can communicate with other federated platforms like Mastodon, so people can follow your blogs, bookmark their favorite posts, and boost them to their followers. Sign up above to create a blog and join the fediverse.</p>
-
+	{{.Content}}
 </div>
 {{ end }}
 
 <script type="text/javascript" src="/js/h.js"></script>
 <script type="text/javascript">
 function signup() {
 	var $pass = document.getElementById('password');
 
 	// Validate input
 	if (!aliasOK) {
 		var $a = $alias;
 		$a.el.className = 'error';
 		$a.el.focus();
 		$a.el.scrollIntoView();
 		return false;
 	}
 
 	if ($pass.value == "") {
 		var $a = $pass;
 		$a.className = 'error';
 		$a.focus();
 		$a.scrollIntoView();
 		return false;
 	}
 
 	var $btn = document.getElementById('btn-create');
 	$btn.disabled = true;
 	$btn.value = 'Creating...';
 	return true;
 }
 
 var $alias = H.getEl('alias');
 var $aliasSite = document.getElementById('alias-site');
 var aliasOK = true;
 var typingTimer;
 var doneTypingInterval = 750;
 var doneTyping = function() {
 	// Check on username
 	var alias = $alias.el.value;
 	if (alias != "") {
 		var params = {
 			username: alias
 		};
 		var http = new XMLHttpRequest();
 		http.open("POST", '/api/alias', true);
 
 		// Send the proper header information along with the request
 		http.setRequestHeader("Content-type", "application/json");
 
 		http.onreadystatechange = function() {
 			if (http.readyState == 4) {
 				data = JSON.parse(http.responseText);
 				if (http.status == 200) {
 					aliasOK = true;
 					$alias.removeClass('error');
 					$aliasSite.className = $aliasSite.className.replace(/(?:^|\s)demo(?!\S)/g, '');
 					$aliasSite.className = $aliasSite.className.replace(/(?:^|\s)error(?!\S)/g, '');
 					$aliasSite.innerHTML = '{{ if .Federation }}@<strong>' + data.data + '</strong>@{{.FriendlyHost}}{{ else }}{{.FriendlyHost}}/<strong>' + data.data + '</strong>/{{ end }}';
 				} else {
 					aliasOK = false;
 					$alias.setClass('error');
 					$aliasSite.className = 'error';
 					$aliasSite.textContent = data.error_msg;
 				}
 			}
 		}
 		http.send(JSON.stringify(params));
 	} else {
 		$aliasSite.className += ' demo';
 		$aliasSite.innerHTML = '{{ if .Federation }}@<strong>your-username</strong>@{{.FriendlyHost}}{{ else }}{{.FriendlyHost}}/<strong>your-username</strong>/{{ end }}';
 	}
 };
 $alias.on('keyup input', function() {
 	clearTimeout(typingTimer);
 	typingTimer = setTimeout(doneTyping, doneTypingInterval);
 });
 </script>
 
 {{end}}
diff --git a/templates/user/admin/pages.tmpl b/templates/user/admin/pages.tmpl
index 9842287..25f7984 100644
--- a/templates/user/admin/pages.tmpl
+++ b/templates/user/admin/pages.tmpl
@@ -1,31 +1,34 @@
 {{define "pages"}}
 {{template "header" .}}
 
 <style>
 table.classy.export .disabled, table.classy.export a {
     text-transform: initial;
 }
 </style>
 
 <div class="snug content-container">
 	{{template "admin-header" .}}
 
 	<h2 id="posts-header" style="display: flex; justify-content: space-between;">Pages</h2>
 
 	<table class="classy export" style="width:100%">
 		<tr>
 			<th>Page</th>
 			<th>Last Modified</th>
 		</tr>
+		<tr>
+			<td colspan="2"><a href="/admin/page/landing">Home</a></td>
+		</tr>
 		{{range .Pages}}
 		<tr>
 			<td><a href="/admin/page/{{.ID}}">{{if .Title.Valid}}{{.Title.String}}{{else}}{{.ID}}{{end}}</a></td>
 			<td style="text-align:right">{{.UpdatedFriendly}}</td>
 		</tr>
 		{{end}}
 	</table>
 
 </div>
 
 {{template "footer" .}}
 {{end}}
diff --git a/templates/user/admin/view-page.tmpl b/templates/user/admin/view-page.tmpl
index 3b1acbd..6d98b9d 100644
--- a/templates/user/admin/view-page.tmpl
+++ b/templates/user/admin/view-page.tmpl
@@ -1,65 +1,75 @@
 {{define "view-page"}}
 {{template "header" .}}
 <style>
 label {
 	display: block;
 	margin-top: 1em;
 	padding: 0 0 1em;
 	color: #666;
 }
 .content-desc {
 	font-size: 0.95em;
 }
 .page-desc {
 	margin: 0 0 0.5em;
 }
 textarea + .content-desc {
 	margin: 0.5em 0 1em;
 	font-style: italic;
 }
 input[type=text] {
 	/* Match textarea color. TODO: y is it like this thooo */
 	border-color: #ccc;
 }
 </style>
 <div class="snug content-container">
 	{{template "admin-header" .}}
 
-	<h2 id="posts-header">{{.Content.ID}} page</h2>
+	<h2 id="posts-header">{{if eq .Content.ID "landing"}}Home page{{else}}{{.Content.ID}} page{{end}}</h2>
 
 	{{if eq .Content.ID "about"}}
 	<p class="page-desc content-desc">Describe what your instance is <a href="/about" target="page">about</a>.</p>
 	{{else if eq .Content.ID "privacy"}}
 	<p class="page-desc content-desc">Outline your <a href="/privacy" target="page">privacy policy</a>.</p>
+	{{else if eq .Content.ID "landing"}}
+	<p class="page-desc content-desc">Customize your <a href="/?landing=1" target="page">home page</a>.</p>
 	{{end}}
 
 	{{if .Message}}<p>{{.Message}}</p>{{end}}
 
 	<form method="post" action="/admin/update/{{.Content.ID}}" onsubmit="savePage(this)">
+		{{if eq .Content.Type "section"}}
+		<label for="banner">
+			Banner
+		</label>
+		<textarea id="banner" class="section codable norm edit-page" style="min-height: 5em; height: 5em;" name="banner">{{.Banner.Content}}</textarea>
+		<p class="content-desc">We suggest a header (e.g. <code># Welcome</code>), optionally followed by a small bit of text. Accepts Markdown and HTML.</p>
+		{{else}}
 		<label for="title">
 			Title
 		</label>
 		<input type="text" name="title" id="title" value="{{.Content.Title.String}}" />
+		{{end}}
 		<label for="content">
-			Content
+			{{if .Banner}}Body{{else}}Content{{end}}
 		</label>
 
 		<textarea id="content" class="section codable norm edit-page" name="content">{{.Content.Content}}</textarea>
 
 		<p class="content-desc">Accepts Markdown and HTML.</p>
 
 		<input type="submit" value="Save" />
 	</form>
 
 </div>
 
 <script>
 function savePage(el) {
 	var $btn = el.querySelector('input[type=submit]');
 	$btn.value = 'Saving...';
 	$btn.disabled = true;
 }
 </script>
 
 {{template "footer" .}}
 {{end}}