diff --git a/README.md b/README.md
index 02c8300..c165820 100644
--- a/README.md
+++ b/README.md
@@ -1,89 +1,89 @@
  
 <p align="center">
 	<a href="https://writefreely.org"><img src="https://writefreely.org/img/writefreely.svg" width="350px" alt="WriteFreely" /></a>
 </p>
 <hr />
 <p align="center">
 	<a href="https://github.com/writefreely/writefreely/releases/">
-		<img src="https://img.shields.io/github/release/writeas/writefreely.svg" alt="Latest release" />
+		<img src="https://img.shields.io/github/release/writefreely/writefreely.svg" alt="Latest release" />
 	</a>
 	<a href="https://travis-ci.org/writeas/writefreely">
-		<img src="https://travis-ci.org/writeas/writefreely.svg" alt="Build status" />
+		<img src="https://travis-ci.org/writefreely/writefreely.svg" alt="Build status" />
 	</a>
 	<a href="https://github.com/writefreely/writefreely/releases/latest">
-		<img src="https://img.shields.io/github/downloads/writeas/writefreely/total.svg" />
+		<img src="https://img.shields.io/github/downloads/writefreely/writefreely/total.svg" />
 	</a>
 	<a href="https://goreportcard.com/report/github.com/writefreely/writefreely">
 		<img src="https://goreportcard.com/badge/github.com/writefreely/writefreely" alt="Go Report Card" />
 	</a>
 	<a href="https://hub.docker.com/r/writeas/writefreely/">
 		<img src="https://img.shields.io/docker/pulls/writeas/writefreely.svg" />
 	</a>
 </p>
 &nbsp;
 
-WriteFreely is free and open source software for building **a writing space** on the web &mdash; whether a publication, internal blog, or writing community in the fediverse.
+WriteFreely is a clean, minimalist publishing platform made for writers. Start a blog, share knowledge within your organization, or build a community around the shared act of writing.
 
 ![](https://writefreely.org/img/screens/pencil-reader.png)
 
 [Try the writing experience](https://write.as/new)
 
 [Find an instance](https://writefreely.org/instances)
 
 ## Features
 
 ### Made for writing
 
 Built on a plain, auto-saving editor, WriteFreely gives you a distraction-free writing environment. Once published, your words are front and center, and easy to read.
 
 ### A connected community
 
 Start writing together, publicly or privately. Connect with other communities, whether running WriteFreely, [Plume](https://joinplu.me/), or other ActivityPub-powered software. And bring members on board from your existing platforms, thanks to our OAuth 2.0 support.
 
 ### Intuitive organization
 
 Categorize articles [with hashtags](https://writefreely.org/docs/latest/writer/hashtags), and create static pages from normal posts by [_pinning_ them](https://writefreely.org/docs/latest/writer/static) to your blog. Create draft posts and publish to multiple blogs from one account.
 
 ### International
 
 Blog elements are localized in 20+ languages, and WriteFreely includes first-class support for non-Latin and right-to-left (RTL) script languages.
 
 ### Private by default
 
 WriteFreely collects minimal data, and never publicizes more than a writer consents to. Writers can seamlessly create multiple blogs from a single account for different pen names or purposes without publicly revealing their association.
 
 <h2><a href="https://write.as/writefreely"><img src="https://writefreely.org/img/writeas-readme.png" height="32px" alt="Write.as" /></a></h2>
 
 The quickest way to deploy WriteFreely is with [Write.as](https://write.as/writefreely), a hosted service from the team behind WriteFreely. You'll get fully-managed installation, backup, upgrades, and maintenance — and directly fund our free software work ❤️
 
 [**Learn more on Write.as**](https://write.as/writefreely).
 
 ## Quick start
 
 WriteFreely deploys as a static binary on any platform and architecture that Go supports. Just use our built-in SQLite support, or add a MySQL database, and you'll be up and running!
 
 For common platforms, start with our [pre-built binaries](https://github.com/writefreely/writefreely/releases/) and head over to our [installation guide](https://writefreely.org/start) to get started.
 
 ### Packages
 
 You can also find WriteFreely in these package repositories, thanks to our wonderful community!
 
 * [Arch User Repository](https://aur.archlinux.org/packages/writefreely/)
 
 ## Documentation
 
 Read our full [documentation on WriteFreely.org](https://writefreely.org/docs) &mdash;️ and help us improve by contributing to the [writefreely/documentation](https://github.com/writefreely/documentation) repo.
 
 ## Development
 
 Start hacking on WriteFreely with our [developer setup guide](https://writefreely.org/docs/latest/developer/setup). For Docker support, see our [Docker guide](https://writefreely.org/docs/latest/admin/docker).
 
 ## Contributing
 
 We gladly welcome contributions to WriteFreely, whether in the form of [code](https://github.com/writefreely/writefreely/blob/master/CONTRIBUTING.md#contributing-to-writefreely), [bug reports](https://github.com/writefreely/writefreely/issues/new?template=bug_report.md), [feature requests](https://discuss.write.as/c/feedback/feature-requests), [translations](https://poeditor.com/join/project/TIZ6HFRFdE), or [documentation](https://github.com/writefreely/documentation) improvements.
 
 Before contributing anything, please read our [Contributing Guide](https://github.com/writefreely/writefreely/blob/master/CONTRIBUTING.md#contributing-to-writefreely). It describes the correct channels for submitting contributions and any potential requirements.
 
 ## License
 
 Copyright © 2018-2021 [A Bunch Tell LLC](https://abunchtell.com) and contributing authors. Licensed under the [AGPL](https://github.com/writefreely/writefreely/blob/develop/LICENSE).